the wait is finally over. the racing season is upon us once again. and with the new job, i'll always have sundays off to watch the races.

i know you've been waiting too, cuz NASCAR racing has become the second most popular sport in america.

more popular than hockey. more popular than basketball. and way more popular than the ever-boring game of baseball. only the NFL has a larger following. it's estimated that 200,000 people will in the stands today for the daytona 500, and 29 million will be watching at home. 75 million americans are NASCAR fans. the "NASCAR dad" crowd is being viewed as a critical swing vote in the presidential election, as recognized by our grand, glorious, and bumbling president who was in attendance for today's race. but the question remains, why haven't sports writers picked up on this? why is the sports section always full of crap? the NASCAR news, if any, is almost always buried in the back along with the classifieds. the only paper that does racing any justice at all is USA Today. thank you, USA Today.



anyway, for those of you who still aren't watching it, for those of you who aren't reading about it, for those of you who aren't writing about it, well... sooner or later, you'll be buying it. with dale earnhardt jr.'s win in the 500 today, drakkar never smelled better. the same goes for the other products endorsed by dale and the 40+ drivers out on the track.

you can't escape it. NASCAR's got you.